CAN DO, Inc., announced it has promoted Jocelyn Sterenchock to Director of Economic Development. Sterenchock has served as CAN DO’s Coordinator of Entrepreneurial Services since September of 2017. In addition to continuing to manage CAN DO’s entrepreneurial development, she will be responsible for workforce development and many of the organization’s marketing initiatives as part of the new position.
Sterenchock will continue to manage all entrepreneurial development duties and responsibilities for both CAN BE and the CAN BE Innovation Center, which includes providing leadership in the procurement and management of programmatic funding for CAN BE in addition to oversight of all leases for tenants within the facility. She will also continue to develop and manage support programs for entrepreneurs and provide leadership for the overall promotion of entrepreneurship in Greater Hazleton primarily through THInC (the Hazleton Innovation Collaborative).
Additionally, Sterenchock will develop and implement a strategy for workforce development initiatives that facilitate the education and training of individuals to meet the needs of current and future business and industry. These initiatives will allow Greater Hazleton to maintain a sustainable competitive economic environment and aid in the ability to attract and retain quality jobs for the community. She will also oversee certain functions of the marketing department, including the development and implementation of a marketing strategy, as well as the CAN DO website, social media platforms, marketing collateral and other initiatives that assist the marketing department in aligning its goals with CAN DO’s mission and strategic plan.
Sterenchock said, “I’ve had an amazing opportunity these past two and a half years to learn, grow, challenge myself and take on new initiatives. It’s been a life-altering experience for me. I’m proud to have brought great success to CAN DO through CAN BE. I’m excited to continue doing that but look forward to this new opportunity to play a role in the strategic development of workforce initiatives for Greater Hazleton.”
CAN DO Executive Vice President Joe Lettiere said, “Jocelyn has been a valued addition to the CAN DO team since she began here two and a half years ago. She has done a exemplary job assisting entrepreneurs through CAN BE and will now add to that by helping industries meet their needs with workforce development initiatives.”
Since September of 2017, Sterenchock has worked with more than 40 entrepreneurs and helped more than 15 businesses formalize and become revenue earning.
In other community work, Sterenchock has built a relationship with the Hazleton Area Academy of Sciences (HAAS) to aid in their effort to instill concepts of creative and innovative thinking. Recently mentoring three HAAS students who won the tecBRIDGE High School Business Plan Competition. Sterenchock also continues to work with officials from Penn State Hazleton, the Greater Hazleton Chamber of Commerce and the Downtown Hazleton Alliance for Progress (DHAP) in the establishment of the THInC program integrating it into Penn State’s newly-opened Hazleton LaunchBox supported by Pasco L. Schiavo, Esq.