CAN DO commemorated its 65th anniversary this year by refreshing its logo in a way that honors its rich history but acknowledges the ongoing transition and growth of the organization.
Director of Economic Development, Jocelyn Sterenchock said, “CAN DO has a strong position within the community, as well as the economic development world. Because of this, we felt that it was important to pay tribute to our history while still looking to the future through this logo refresh. With our longstanding reputation in mind, it was important to create a new brand style guide that will help us maintain consistent and cohesive brand standards and organizational messaging as we transition into the use of our new look!”
In addition to reflecting a modern design, the new logo uses CAN DO’s refined brand colors of the traditional “CAN DO” blue and newly integrated slate gray. The design also features a more contemporary typeface while retaining the “Greater Hazleton” tag. The familiar leaf graphic in the logo has been reconfigured to reflect a simpler and cleaner design.
President & CEO Joe Lettiere added, “While the logo has changed, our mission continues to improve the quality of life in Greater Hazleton through the creation and retention of a full range of employment opportunities. CAN DO continues to foster economic activity in our community and remains a one-stop shop for business and industry. This rebrand signifies a commitment to continue our evolution as the organization moves into the future.”